Professional
and Experienced
UX Designer
10+
years
experience
With over a decade of experience, I design thoughtful, accessible, and effective products that align user goals with business outcomes. My background spans industries from proptech to automotive marketplaces, always placing users at the center of the process.
I believe great design solves problems with empathy, strategy, and craft — creating intuitive experiences people trust and enjoy using every day.
Fondly associated with:
Portland-Based UX Designer & Product Strategist
Helping companies deliver intuitive, human-centered digital experiences through strategic UX practices and thoughtful design execution.
My Work Experience
& Skills
Experience
Sep 2023 – May 2025 (1.5 years)
UX Design Consultant
The iFish Group | Full-Time | Remote
- UX Strategy & Consulting – Developed and executed strategic UX initiatives that aligned business objectives with user needs, resulting in measurable improvements to product engagement and retention.
- Cross-Team Collaboration – Successfully partnered with PMs, engineers, and stakeholders across multiple time zones to unify goals, reduce rework, and accelerate delivery of user-centered solutions.
- Accessibility Advocacy – Advocated for inclusive design and drove adoption of WCAG-compliant practices, directly contributing to improved accessibility scores and a broader user reach.
- Flowcharts & Storyboarding – Produced detailed user flows and storyboards to clarify requirements, minimize ambiguities, and improve communication between design and development teams.
- Rapid Prototyping – Delivered interactive Figma prototypes that enabled rapid testing and feedback, speeding up decision-making and lowering development costs.
Sep 2017 – Sep 2023 (6 years)
UX/UI Designer II
Yardi Systems | Full-Time | Hybrid
- Legacy Platform Transition – Led the redesign and modernization of Yardi’s residential suite, ensuring feature parity, enhanced performance, and successful adoption across a customer base of thousands.
- Mobile & Web Interface Design – Designed and refined intuitive, responsive interfaces that improved usability scores and strengthened customer satisfaction based on real user feedback.
- Design Documentation – Built and maintained robust design systems, pattern libraries, and style guides that increased development efficiency and reduced design inconsistencies.
- Stakeholder Collaboration – Facilitated close cooperation with senior leadership, product teams, and QA to prioritize roadmap initiatives and balance user needs with business objectives.
- Accessibility Compliance – Embedded accessibility best practices and WCAG criteria throughout the design process, expanding access to users of all abilities.
Sep 2012 – Sep 2016 (4 years)
UI/UX Designer I
at TrueCar Inc | Full-Time | On-Site
- Product Design & Enhancement – Enhanced digital tools and features that streamlined the car-buying process, improving trust and satisfaction for both consumers and dealership partners.
- User Testing – Designed and executed moderated and unmoderated testing sessions, leading to actionable design improvements that addressed key friction points.
- Data Visualization – Crafted user-friendly dashboards and reporting tools, translating complex automotive pricing data into clear, actionable insights.
- Design Consistency - Developed and maintained style guides, ensuring cohesive and recognizable brand experiences across all digital platforms.
- Customer-Centric Approach - Prioritized human-centered principles, translating user research and behavioral data into features that increased conversion rates.
Sep 2011 – Sep 2012 (1 year)
UX/UI Designer I
at Novacoast | Full-Time | On-Site
- UI Design & Development – Delivered high-quality, client-focused interface designs that balanced user goals with technical requirements in a fast-paced agency environment.
- User Research – Conducted stakeholder interviews, task observations, and usability testing to drive evidence-based design decisions.
- Agile Collaboration – Maintained detailed style guides, component libraries, and implementation notes to scale consistent design patterns across teams and platforms.
- Stakeholder Collaboration – Participated in agile ceremonies, closely coordinating with development teams to ensure smooth handoffs and rapid iteration on deliverables.
Skills
UX Strategy
Interaction Design
Prototyping (Figma)
Accessibility
User Research
Project Management
Education
2007 – 2009
Apprenticeship in Multimedia Design
TVS Media | Birmingham, U.K
2003–2007
Birmingham South & City College
Birmingham, U.K
- NVQ National Diploma Level 6 in New Media Design & Visual Communication.
1998 - 2003
Greenwood Academy
Birmingham, U.K
- GCSE: General Certificate of Secondary Education
- A-Levels: Art and Information Technology
